Bow & Be Simple is a collaboration between Houston songwriter Matt Harlan and Danish band The Sentimentals. The design takes a similar approach melding vintage American typography and colors with clean European sensibility.
The package, a 4-panel digipack with an 8-page insert for lyrics, also has personal details of the group and symbolic references to the musical content “hidden” in the design. They aren’t blatant, but they do lend to the package being an almost perfect match to the music it holds.
This album was also one of the 25 top albums for 2012 on the EuroAmericana chart.
This poster came from an early design concept for the packaging. Matt liked it too much to not be used at all, so it was a special edition, promotional poster for folks that pre-ordered the album.
This design is based on a pentagonal grid and the chemical structure of water, one of the simplest and most fundamental compounds.