Harestock is an annual benefit festival that has taken place every August since 2008. A small handful of causes are chosen every year to be beneficiaries, with an emphasis on local and regional groups that often get overlooked by people and organizations when they pledge support to a charity.
The posters are 11″ by 17″ size. Guitar picks, t-shirts, cups, koozies, and other promotional collateral are printed each year with one/two-color adaptations of the design. In 2012, there was even a giant cookie cake decorated with the poster design!